Is Ethos Wheel Cleaner worth it? It scores 85/100 on CGR — a strong iron remover that eliminates brake dust without scrubbing, but empties quickly on large wheels. Black wheels show every speck of brake dust. The Touareg's 22-inch Ace Flowform wheels looked clean from ten feet away and filthy up close — that orange-brown film soap never removes. We tested Ethos Wheel Cleaner over six months of Wisconsin driving. Spray on dry wheels, wait four minutes, rinse. The color change from clear to deep purple shows where iron contamination breaks down. We used it monthly on all five CGR vehicles, including the M3's ceramic coated wheels and the Mustang's original steel wheels with decades of baked-on buildup.